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Jaden Holle - Miss Rodeo Canada 2019

Miss Rodeo Canada with CFCWI started off March with a trip to Edmonton, AB, where I met with the oldest sponsor of the Miss Rodeo Canada program, 840 CFCW radio, who has been with us since day one!

I had the pleasure of doing a live interview with Stella and getting a tour of the station. I even found a picture of 2017 Miss Rodeo Canada, Miss Ali Mullin, as the team showed me around the office. Thanks to CFCW for your continued support.

Also while in Edmonton, I met with some of my friends at ATB Financial. In basically any city I go to, I know there are always smiling faces at the local ATB. I am so proud of all of the good work they are doing in the community and am so grateful to have them behind me as well. Go check out some of their work at the hashtag #ATBListens.

After Edmonton, I headed to Cayley, AB for the Area Public Speaking competition. As a (retired) 4-Her myself, it was awesome to be on the other side of the room, taking in the speeches instead of giving them. I was surrounded with an esteemed panel of judges, including Jennifer Rondeau, Miss Rodeo Canada 2004. I was really impressed with the quality of speeches (and speaking) of all of the competitors and I will forever preach the value of the 4H program and the skills that it imparts on young people.

My next event was also close to my heart: judging the High River Spring Ball competition. This year, High River Spring Ball celebrated their 75th Anniversary. This program is open to grade eleven students in the High River area. For eight weeks, young men and women take part in dance lessons, learn etiquette, networking, resumé building, and more. The culmination of their hard work happens at the Spring Ball, where the couples show off everything they have learned in a formal interview and dance. I had a blast at the ball, and watching the participants waltz, jive, and two-step made me quite nostalgic for when I participated in the program back in 2012.

Jaden Holle with S Guenthner & T MilanMarch was quite the month for rodeos, and I just couldn’t stay home while Rodeo Houston was underway. So I hopped on a plane and was greeted by Mr. Joel Cowley, CEO of Rodeo Houston. While there, I rode in the Grand Entry, signed some autographs, took in the rodeo, and even got to see a few concerts. The highlight for me was definitely running into Canadian steer wrestlers Scott Guenthner and Tanner Milan. I would like to thank Rodeo Houston for your incredible hospitality. If you have never been…go! I was thoroughly impressed with the immensity of the NRG stadium, the quality of the concerts, and the audacity of the mutton busters at the rodeo. Not to mention the rodeo itself, which hosted the highest calibre of both human and animal athletes.

From Houston I headed to Queen Creek, Arizona for the Roots N’ Boots Rodeo. For the second time this year, I got to help out with a Special Kids Rodeo. It is awesome to see these kids learn about the sport by being the cowboys and cowgirls themselves. Then, during the three great performances, I ran into Canadians Denver Roy, Logan and Lakota Bird, Riley Warren and Clay Ullery! One of my favourite parts of travelling this year has been running into familiar faces, and meeting fellow Canadians along the way. Queen Creek was extra special for me as my sweet Nanny, who lives nearby, was able to come share in the rodeo. I had such a fun three days with family, and representing with the other rodeo royalty. These are tough ladies that really embody the word “cowgirl.”

Jaden Holle - RNCFRAfter Phoenix, I headed to the Sunshine State. If it feels like I was just there, it’s because I was! Last month I got to come to Florida for the Silver Spurs Rodeo, so it was great to come back in time for the Ram National Circuit Finals Rodeo. This was an important event with last year’s announcement of the Maple Leaf Circuit as the 13th circuit in the PRCA. Starting this year (the 2019 rodeo season) competitors can collect Maple Leaf points at CPRA rodeos and, in April 2020, two champions from the Maple Leaf Circuit will compete at the Ram National Circuit Finals in Kissimmee. I felt it was important to bring Canadian presence to Florida in anticipation of the upcoming season. Even though the Maple Leaf Circuit Champions weren’t in Kissimmee yet, I was pleased to find Pascal Isabelle, fellow Canadian, competing in the bareback. He had quite the week and finished third overall in the finals. I thoroughly enjoyed myself in Florida, air boating, meeting some of the athletes, and shaking hands with Mr. George Taylor, CEO of the Professional Rodeo Cowboys Association.

Everywhere I have gone, I have experienced the most amazing hospitality! Thank you to my host home, the Ketchum’s, in Florida, everyone who has lent me their horse, and the incredible rodeo committees for including me in your events. I am so humbled by the amazing people putting on these world-class productions, and it is an amazing feeling to be a small part of that.

Jaden Holle - Miss Rodeo Canada blogI would also like to thank a few of my sponsors because the month of March has been like Christmas. I received beautiful boots from Dan Post and Miss Macie, several new shirts from Wrangler, and an incredible shipment of jewellery from Montana Silversmiths. Be sure to watch my social media over the next few weeks as I show off some of the latest styles from each of these amazing brands. I am so lucky for all of the incredible support I receive from them, truly setting me up for success as I make my way down the road.

Here’s to another great month! Please connect with me on social media; send me a message, ask me a question, or just introduce yourself. I look forward to meeting more of you, continuing to cheer on our athletes, and creating many more adventures along the way. Can you believe that the Canadian rodeo season will be officially kicking off with it’s first full rodeo of the spring this week?

* click images to enlarge

Jaden Holle
Miss Rodeo Canada 2019

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Jaden Holle - MRC RAM TruckI started off the month of February with a bang when I headed to the hometown of Balzac Billy! That iconic groundhog came out of his burrow and his shadow was nowhere to be seen, meaning an early spring and hugs all around!

It was a fun morning at the Blue Grass Garden Centre, where they served pancakes, hot chocolate and coffee, and we all listened to live music while we waited for Billy’s prediction.

The very next week I got to cross off a bucket list item as I headed to Quebec City for the Quebec Winter Carnival, or the “Carnaval de Quebec!”

As Calgary and Quebec are sister cities, I was able to join forces with the city of Calgary to bring the spirit of the west and be a rodeo presence at the carnival.

I was able to tour old Quebec, host Quebec city councillors at a City of Calgary Carnival kick-off reception, help serve pancakes with a good old fashioned flapjack breakfast and attend the iconic parade. However, the best part of it all was sharing my love of rodeo with the citizens of Quebec, who were all very excited to see a cowboy hat in the middle of the city!

I spoke lots of French and drank lots of hot cocoa, and before I knew it was time to get on another flight, this time to somewhere a lot sunnier; the Sunshine State itself!

I arrived in Kissimmee, Florida just in time for the 75th Anniversary of the Silver Spurs Rodeo, the largest rodeo east of the Mississippi!

It was great to be reunited with Miss Rodeo America, many of the State Queens and meet the local royalty. Together, we went to many schools in the county, educating them about the sport of rodeo and demonstrating how widespread this sport really is!

Miss Rodeo Canada - Florida 2019I got to see gators of all shapes and sizes courtesy of Gatorland, ride on an airboat, take in the Florida sun, and ride in the back of a convertible for the Silver Spurs Parade! Pretty good for February if you ask me!

Some of the most memorable experiences in Florida were those spent with the kids. It was a pleasure to spend an evening at the Give Kids the World Village, where kids from the Make A Wish Foundation can stay and live their wildest dreams! (Ice cream for breakfast, anyone?) We participated in their Halloween party, because Halloween comes every week in a place where dreams come true! I was so inspired by the resilience of these kids and their families. We had a wonderful time giving out candy and line dancing with tiny little Spidermans, princesses, and mummies.

You can see more about this organization at their website:

The Silver Spurs Exceptional Rodeo was another special youth event. At this rodeo, the kids are the athletes! It was inspiring to see these cowboys and cowgirls try their hand at different adapted rodeo events.

The rodeo itself was a wonderful experience, and it was a pleasure to represent Canada in the arena. I even ran into local cowboy Spur Lacasse, and my very own boot sponsor, Terry Duffy from Dan Post! Thank you so much, Dan Post, for keeping me outfitted in the most beautiful boots!

It was cold when I landed back in Alberta after a week in Florida, but I didn’t mind because I got to go to Innisfail, Alberta to pick up my brand new, 2019 Dodge Ram Truck! Thank you so much to Innisfail Chrysler, CVS, and Smithbilt, for sponsoring me such a gorgeous, reliable ride as I travel this year. I have come to love this vehicle so much already and am earnestly brainstorming names for my shiny white baby.

On February 23, I got to test out my new ride as I headed to the Calgary Polo Club for the 3rd Annual Skijordue! Skijor is one of the fastest growing winter sports in Canada, and it involves horses, skis, and a whole lot of fun! I felt truly proud to be Canadian as I carried the flag in the grand entry amidst those brave souls not afraid of a little winter weather! Although a chilly day, I had so much fun watching the races, making new friends, and of course, eating fondue! If you ever get the chance to see or take part in this event, do it! It was my first time in attendance, and I don’t intend on missing it ever again!

I left Skijordue and headed south to Claresholm, the hosting place of the Chad Besplug Invitational Bull Riding! As some of you know, I carried the title of the first CBI Queen to the Miss Rodeo Canada pageant in October. It was such a neat experience to be at my namesake event, now with the Montana’s Silversmith Miss Rodeo Canada crown on my hat. It was a high-energy night made extra special when hometown boy, Logan Biever, took the win! I would like to thank Chad Besplug and his team for believing in me from the beginning and having me back in Claresholm for such a wonderful event.

Miss Rodeo Canada - Pink Shirt DayThe month ended just as strongly as it started. On Feb. 27th, I joined my friends at ATB Financial in support of Pink Shirt Day to take a stand against bullying. I celebrated this day by donning my pink shirt as I judged the All Saints High School “Poetry in Voice” school finals. I thought it was very fitting to be listening to students as they took the stage, one by one, all eyes on them, letting their voices be heard. I was moved and inspired by their performances. I was happy to see many students at the school wearing pink shirts, and I made sure to grab a photo with a few of them.

It’s my hope to see a world with more kindness, compassion, and support for one another. Days like Pink Shirt Day move people to think about how we can push for positive change. I am to have an amazing sponsor like ATB Financial that helps inspire that kind of action.

Cheers to another amazing month. I can’t wait to see what adventures March brings!

Until next time,

Jaden Holle
Miss Rodeo Canada 2019

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Miss Rodeo Canada - Cowboy DownhillDecember and January were incredible. I spent Christmas in High River with my family and even got to meet Santa Claus one evening at the High River library. I got to read Polar Express to the kids and help them out with some Christmas crafts.

I spent New Year’s Eve at the Rise Up Conference in Calgary, a conference for University aged students to motivate and inspire leaders for the renewal of the world. I was lucky enough to be asked to share the story of how I became Miss Rodeo Canada. I discussed how the fear of failure almost kept me from trying at all, and how I learned that even if my dream had not been fulfilled it still would have been worth it. Through this journey I have learned that our worth comes not from what we do but from who we are. It takes courage to follow our dreams and courage to trust that when we don’t achieve them, there is something better suited to us.

Early January was filled with excitement as I met with Elizabeth from Aria Studios who set me up with skin-care and make up products and training to use it all! I have loved having a routine and trying out all of my new products.

I also paid a visit to Smithbilt hats! Not only did Brian from Smithbilt set me up with a perfectly shaped hat, he even made me a coffee for the visit! Thank you, Smithbilt!

Everything felt real to me when I packed for my very first trip as Miss Rodeo Canada. On Jan. 11, I headed to the airport bright and early to go to WESA (the Western and English Apparel and Equipment Market). The rodeo world seemed to get smaller and smaller as I ran into Michael Solberg’s (Bareback rider) wife, Tayler, in the airport (twice in a week!) AND Clay Elliott (Saddle bronc rider) on my flight.

My highlight of the trip happened when we first got to Denver. We headed to the Montana Silversmith showroom where I was presented with my brand-new custom belt buckle! Thank you so much for this beautiful piece-I could not be more proud to wear it. Also at Montana Silversmith I got to work on a little project, which I am very excited to be revealing to you very soon!! Stay tuned!

The rest of the market was incredible. I got to meet several more of my sponsors, including Dan Post, Wrangler, and Miss Macie Boots. They have some incredible styles and I cannot wait to be working with you all this year.

The following week I found myself back in Denver where I got to meet with several of the American State Queens and I was reunited with Miss Rodeo America 2019, Taylor McNair at the National Western Stock Show and Rodeo. This was my first rodeo as Miss Rodeo Canada and it was an honour to carry the Canadian flag and represent our Canadian athletes for the first time in the arena.

I was also fortunate enough to participate in the 2019 Steamboat Cowboy Downhill Race, where several Queens and cowboys put our skills to the test on skis and snowboards!

After Denver I drove to Park City, Kansas for their rodeo. I was pleased to see much of my family in the crowd and also meet with 1983 Miss Rodeo Canada, Kate Cornelsen (Rumford).

Thank you so much to the National Western and Park City Rodeo committees for including me in your events. They were a fabulous start to my year!

Congratulations to bareback rider Clint Laye from Cadogan, AB for capturing the aggregate title at this year’s National Western!

See how more of our Canadian athletes did here:

My sincere condolences and prayers go out to the friends and family of Mason Lowe, who tragically passed away after injuries sustained at a PBR event at the National Western in Denver.

Until next time,

Miss Rodeo Canada 2019

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Jaden Holle - Miss Rodeo Canada 2019Hello everyone! For those of you who don’t know me, my name is Jaden Holle. I was born and raised in High River, Alberta as a 4-H kid. I love swing dancing, coffee, and my horse, Monte, and I am so excited to be representing the Canadian Professional Rodeo Association for the next year as your 2019 Miss Rodeo Canada!

The Miss Rodeo Canada pageant happened during the Canadian Finals Rodeo in Red Deer, Alberta. I represented the Claresholm, AB Chad Besplug Invitational Bull Riding as their first Queen. It was such an honour not only to be the first CBI Queen, but the first Miss Rodeo Canada to be crowned in Red Deer, after an amazing 44 years in Edmonton.

I had the privilege of learning alongside Alicia Erickson (Miss Ponoka Stampede), Ashley Hygaard (Airdrie Pro Rodeo Princess), Kaylee Billyboy (Williams Lake Stampede Queen), Sage Nelson (Hanna Pro Rodeo Queen) and Brittany Doyle (Moose Mountain Pro Rodeo Queen). It was so special to spend the Canadian Finals with these ladies, representing rodeos from three different provinces! Thank you girls for being such a fun group of ladies to hang out with. My memories of CFR45 are filled with lots of laughs and LOTS of car jam sessions.

I am so excited about the adventures to come, but I want to take a moment, firstly, to tip my hat to the lady handing me the reins. Brittney, congratulations on an amazing year and on a job well done. You have left big boots to fill. You have the stamina of a marathon runner and a heart of gold. I will be looking to your example as I strive to be a good ambassador for the Canadian Professional Rodeo Association.

Secondly, huge congratulations to our 2018 Canadian Champions: Clay Elliott (Saddle bronc), Richmond Champion (Bareback), Wacey Finkbeiner (Bull riding), Callahan Crossley (Ladies Barrel Racing), Scott Guenthner (Steer Wrestling), Shane Hanchey (Tie-Down Roping), Levi Simpson (Team Roping Header) and Jeremy Buhler (Team Roping Heeler). Congrats also to our 2018 High Point Champion Riley Warren and All-Around Champion Jacob Gardner as well as our novice champs: Mason Helmeczi (Novice Bareback), Cooper Thatcher (Novice Saddlebronc) and Tristen Manning (Steer Riding).

As many of you know, this year has been a year of changes for both the Canadian Professional Rodeo Association and the Miss Rodeo Canada program. While the Canadian Finals Rodeo made their move to Red Deer, the Miss Rodeo Canada Program made some shifts as well. This year, Brittney was able to complete the 2018 rodeo season with our Canadian qualified athletes who made it to the National Finals Rodeo. (Although the new rodeo season begins in October, there is a bit of an overlap with the end of the prior one which wraps up at the NFR in Las Vegas.) So, while Brittney travelled to Vegas to complete her end-of-season duties, I was given the title of the (first!) Miss Rodeo Canada Lady-In-Waiting.

While in the past, the newly crowned Miss Rodeo Canada headed straight to Vegas to kick off her year with one of the largest rodeo events she would experience, I was grateful to have this waiting period to soak it all in and prepare myself for the adventure ahead.

The waiting period wasn’t all waiting though! I was busy getting photos taken for my autograph sheets and I got to do a few events as a lady-in-waiting as well.

Firstly, I got to participate in a photo shoot for the January/February issue of Western Horse Review! We modelled several beautiful outfits, but my personal favourite was this gorgeous Hudson Point Blanket jacket by Carol Mason. Very “Canadian” and an honour to wear as I am Métis and several of my ancestors were voyageurs for the Hudson’s Bay Company!

The second time I got to put on that gorgeous (brand-new!) Montana Silversmith crown was for the High River Santa Claus parade. I was fortunate enough to co-host the live broadcast of the parade alongside Jody Seeley, fellow High River resident and also CPRA social media specialist! It was my first time, and it was really neat to be on the other side of a parade that I have grown up going to for years!

Miss Rodeo Canada Jaden HolleAfter that, I headed to Vegas! While Brittney was busy doing her royal duties, I got to explore and see what I will be in for next year. I arrived to Vegas on Saturday, just in time for the coronation ceremony of the 2019 Miss Rodeo America. As Keri, Brittney and Ashleigh, the American, Canadian and Australian ambassadors for professional rodeo, stood side by side on that stage, I was reminded at the opportunity at hand to build not just relationships, but lasting friendships that transcend borders (and accents!) Congratulations to Taylor McNair, who I am already referring to as “my new best friend”- the 2019 Miss Rodeo America. I am so excited to be working with you this year and I can’t wait to find out who our Queen from down under will be.

Though the weather was a lot warmer than in High River, I felt at home in Las Vegas Vegas whenever I saw those Canadian flags waving in the Thomas and Mack, heard the name of one of our Canadian stock, or watched one of our own athletes riding in the arena. My Canadian pride was running strong when all six of our competitors won money on Canada night. (And you better bet I was wearing my ‘Larsen, Guenthner, Cassidy, Elliot, Thurston, Pozzobon’ shirt to cheer them on). And how about Carman Pozzobon winning the average with her clean, consistent runs!? Just thinking about it makes me want to blast some Béyonce ‘girl power’ songs. Who runs the world? Girls. And Carman’s mare, Ripp.

While I was in Vegas, I got to meet with the Fellowship of Christian Cowboys who presented me with a gorgeous tooled Bible. It is so touching to know that I have people supporting me and praying for me as I head into the unknown. I will be looking to this Bible for comfort and guidance as I head into a crazy (and exciting!) year.

Before I knew it, the National Finals Rodeo and 2018 rodeo season was over and I was given full reins as your Miss Rodeo Canada. I want to take this time to thank everyone who supported me both through the pageant and in this new title.

To the families of Canadian professional rodeo: thank you so much already for welcoming me with open arms. It is my goal to represent each of you well, share your stories and be a platform for our fans to get to know you better and the values you represent.

So here’s to the next year! I am so excited. Please come introduce yourself to me, even if I look “busy.” I am here for you.

There are so many national anthems to sing, rodeos to watch, people to meet. Maybe this time next year, I’ll handle a rope a little better, maybe we’ll have seen each other at a few rodeos, maybe I’ll actually recognize Riley Warren when he sits behind me at the NFR. (Hey, maybe he’ll recognize me back!)

Canada, let’s make this rodeo season a good one. I feel so blessed to be riding along with you.

Please check back soon to find out what I’ve been up to since Vegas!


Jaden Holle
Miss Rodeo Canada 2019


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