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Jaden Holle - Miss Rodeo Canada 2019

Miss Rodeo Canada - Cowboy DownhillDecember and January were incredible. I spent Christmas in High River with my family and even got to meet Santa Claus one evening at the High River library. I got to read Polar Express to the kids and help them out with some Christmas crafts.

I spent New Year’s Eve at the Rise Up Conference in Calgary, a conference for University aged students to motivate and inspire leaders for the renewal of the world. I was lucky enough to be asked to share the story of how I became Miss Rodeo Canada. I discussed how the fear of failure almost kept me from trying at all, and how I learned that even if my dream had not been fulfilled it still would have been worth it. Through this journey I have learned that our worth comes not from what we do but from who we are. It takes courage to follow our dreams and courage to trust that when we don’t achieve them, there is something better suited to us.

Early January was filled with excitement as I met with Elizabeth from Aria Studios who set me up with skin-care and make up products and training to use it all! I have loved having a routine and trying out all of my new products.

I also paid a visit to Smithbilt hats! Not only did Brian from Smithbilt set me up with a perfectly shaped hat, he even made me a coffee for the visit! Thank you, Smithbilt!

Everything felt real to me when I packed for my very first trip as Miss Rodeo Canada. On Jan. 11, I headed to the airport bright and early to go to WESA (the Western and English Apparel and Equipment Market). The rodeo world seemed to get smaller and smaller as I ran into Michael Solberg’s (Bareback rider) wife, Tayler, in the airport (twice in a week!) AND Clay Elliott (Saddle bronc rider) on my flight.

My highlight of the trip happened when we first got to Denver. We headed to the Montana Silversmith showroom where I was presented with my brand-new custom belt buckle! Thank you so much for this beautiful piece-I could not be more proud to wear it. Also at Montana Silversmith I got to work on a little project, which I am very excited to be revealing to you very soon!! Stay tuned!

The rest of the market was incredible. I got to meet several more of my sponsors, including Dan Post, Wrangler, and Miss Macie Boots. They have some incredible styles and I cannot wait to be working with you all this year.

The following week I found myself back in Denver where I got to meet with several of the American State Queens and I was reunited with Miss Rodeo America 2019, Taylor McNair at the National Western Stock Show and Rodeo. This was my first rodeo as Miss Rodeo Canada and it was an honour to carry the Canadian flag and represent our Canadian athletes for the first time in the arena.

I was also fortunate enough to participate in the 2019 Steamboat Cowboy Downhill Race, where several Queens and cowboys put our skills to the test on skis and snowboards!

After Denver I drove to Park City, Kansas for their rodeo. I was pleased to see much of my family in the crowd and also meet with 1983 Miss Rodeo Canada, Kate Cornelsen (Rumford).

Thank you so much to the National Western and Park City Rodeo committees for including me in your events. They were a fabulous start to my year!

Congratulations to bareback rider Clint Laye from Cadogan, AB for capturing the aggregate title at this year’s National Western!

See how more of our Canadian athletes did here:

My sincere condolences and prayers go out to the friends and family of Mason Lowe, who tragically passed away after injuries sustained at a PBR event at the National Western in Denver.

Until next time,

Miss Rodeo Canada 2019

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Jaden Holle - Miss Rodeo Canada 2019Hello everyone! For those of you who don’t know me, my name is Jaden Holle. I was born and raised in High River, Alberta as a 4-H kid. I love swing dancing, coffee, and my horse, Monte, and I am so excited to be representing the Canadian Professional Rodeo Association for the next year as your 2019 Miss Rodeo Canada!

The Miss Rodeo Canada pageant happened during the Canadian Finals Rodeo in Red Deer, Alberta. I represented the Claresholm, AB Chad Besplug Invitational Bull Riding as their first Queen. It was such an honour not only to be the first CBI Queen, but the first Miss Rodeo Canada to be crowned in Red Deer, after an amazing 44 years in Edmonton.

I had the privilege of learning alongside Alicia Erickson (Miss Ponoka Stampede), Ashley Hygaard (Airdrie Pro Rodeo Princess), Kaylee Billyboy (Williams Lake Stampede Queen), Sage Nelson (Hanna Pro Rodeo Queen) and Brittany Doyle (Moose Mountain Pro Rodeo Queen). It was so special to spend the Canadian Finals with these ladies, representing rodeos from three different provinces! Thank you girls for being such a fun group of ladies to hang out with. My memories of CFR45 are filled with lots of laughs and LOTS of car jam sessions.

I am so excited about the adventures to come, but I want to take a moment, firstly, to tip my hat to the lady handing me the reins. Brittney, congratulations on an amazing year and on a job well done. You have left big boots to fill. You have the stamina of a marathon runner and a heart of gold. I will be looking to your example as I strive to be a good ambassador for the Canadian Professional Rodeo Association.

Secondly, huge congratulations to our 2018 Canadian Champions: Clay Elliott (Saddle bronc), Richmond Champion (Bareback), Wacey Finkbeiner (Bull riding), Callahan Crossley (Ladies Barrel Racing), Scott Guenthner (Steer Wrestling), Shane Hanchey (Tie-Down Roping), Levi Simpson (Team Roping Header) and Jeremy Buhler (Team Roping Heeler). Congrats also to our 2018 High Point Champion Riley Warren and All-Around Champion Jacob Gardner as well as our novice champs: Mason Helmeczi (Novice Bareback), Cooper Thatcher (Novice Saddlebronc) and Tristen Manning (Steer Riding).

As many of you know, this year has been a year of changes for both the Canadian Professional Rodeo Association and the Miss Rodeo Canada program. While the Canadian Finals Rodeo made their move to Red Deer, the Miss Rodeo Canada Program made some shifts as well. This year, Brittney was able to complete the 2018 rodeo season with our Canadian qualified athletes who made it to the National Finals Rodeo. (Although the new rodeo season begins in October, there is a bit of an overlap with the end of the prior one which wraps up at the NFR in Las Vegas.) So, while Brittney travelled to Vegas to complete her end-of-season duties, I was given the title of the (first!) Miss Rodeo Canada Lady-In-Waiting.

While in the past, the newly crowned Miss Rodeo Canada headed straight to Vegas to kick off her year with one of the largest rodeo events she would experience, I was grateful to have this waiting period to soak it all in and prepare myself for the adventure ahead.

The waiting period wasn’t all waiting though! I was busy getting photos taken for my autograph sheets and I got to do a few events as a lady-in-waiting as well.

Firstly, I got to participate in a photo shoot for the January/February issue of Western Horse Review! We modelled several beautiful outfits, but my personal favourite was this gorgeous Hudson Point Blanket jacket by Carol Mason. Very “Canadian” and an honour to wear as I am Métis and several of my ancestors were voyageurs for the Hudson’s Bay Company!

The second time I got to put on that gorgeous (brand-new!) Montana Silversmith crown was for the High River Santa Claus parade. I was fortunate enough to co-host the live broadcast of the parade alongside Jody Seeley, fellow High River resident and also CPRA social media specialist! It was my first time, and it was really neat to be on the other side of a parade that I have grown up going to for years!

Miss Rodeo Canada Jaden HolleAfter that, I headed to Vegas! While Brittney was busy doing her royal duties, I got to explore and see what I will be in for next year. I arrived to Vegas on Saturday, just in time for the coronation ceremony of the 2019 Miss Rodeo America. As Keri, Brittney and Ashleigh, the American, Canadian and Australian ambassadors for professional rodeo, stood side by side on that stage, I was reminded at the opportunity at hand to build not just relationships, but lasting friendships that transcend borders (and accents!) Congratulations to Taylor McNair, who I am already referring to as “my new best friend”- the 2019 Miss Rodeo America. I am so excited to be working with you this year and I can’t wait to find out who our Queen from down under will be.

Though the weather was a lot warmer than in High River, I felt at home in Las Vegas Vegas whenever I saw those Canadian flags waving in the Thomas and Mack, heard the name of one of our Canadian stock, or watched one of our own athletes riding in the arena. My Canadian pride was running strong when all six of our competitors won money on Canada night. (And you better bet I was wearing my ‘Larsen, Guenthner, Cassidy, Elliot, Thurston, Pozzobon’ shirt to cheer them on). And how about Carman Pozzobon winning the average with her clean, consistent runs!? Just thinking about it makes me want to blast some Béyonce ‘girl power’ songs. Who runs the world? Girls. And Carman’s mare, Ripp.

While I was in Vegas, I got to meet with the Fellowship of Christian Cowboys who presented me with a gorgeous tooled Bible. It is so touching to know that I have people supporting me and praying for me as I head into the unknown. I will be looking to this Bible for comfort and guidance as I head into a crazy (and exciting!) year.

Before I knew it, the National Finals Rodeo and 2018 rodeo season was over and I was given full reins as your Miss Rodeo Canada. I want to take this time to thank everyone who supported me both through the pageant and in this new title.

To the families of Canadian professional rodeo: thank you so much already for welcoming me with open arms. It is my goal to represent each of you well, share your stories and be a platform for our fans to get to know you better and the values you represent.

So here’s to the next year! I am so excited. Please come introduce yourself to me, even if I look “busy.” I am here for you.

There are so many national anthems to sing, rodeos to watch, people to meet. Maybe this time next year, I’ll handle a rope a little better, maybe we’ll have seen each other at a few rodeos, maybe I’ll actually recognize Riley Warren when he sits behind me at the NFR. (Hey, maybe he’ll recognize me back!)

Canada, let’s make this rodeo season a good one. I feel so blessed to be riding along with you.

Please check back soon to find out what I’ve been up to since Vegas!


Jaden Holle
Miss Rodeo Canada 2019


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