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Alicia Erickson - Miss Rodeo Canada 2021

MRC & Miss Rodeo NevadaA cowgirl’s heart belongs where the rodeo is, so where the rodeo is, she will be…

With the conclusion on the month of June, it marks the halfway, or six month point until my time as Miss Rodeo Canada is complete! I’m counting every blessing and taking every opportunity that’s presenting itself, as that’s what this experience is all about - leadership, growth, and opportunity.

I started out June with a branding at Bruce Harbin’s (President - Ponoka Stampede), and spent the day gathering, being on ground crew, and finished off by roping some calves in my C5 Rodeo sponsored saddle. Its always a good day just being a cowgirl, and watching cow/calf pairs head out to pasture in belly-high green grass.

Special Kids RodeoLike I said my heart belongs to rodeo, and well… this month the rodeo was in Reno, Nevada. I took the opportunity to visit this iconic rodeo, and support the Canadian professional rodeo athletes that competed there during the 10 day event. I hit the ground running, and started off with a 3AM wake-up call to head out into the desert for a 12 mile cattle drive, bringing the steers all the way into the city of Reno. It was like taking a step back in time, with tarp covered, horse drawn wagons, fire cooked meals, and scenery out of a picture book.

I attended the rodeo each night I was there, and rode into the arena proudly as Bob Tallman & Wayne Brooks introduced Miss Rodeo Canada under the bright lights and fan covered stands. I’ve really missed out on children’s events this past year, and was so happy to help during the Special Kid’s Rodeo. I sang the Star Spangled Banner three times, helped youth find the courage to sit up on a horse, and lovingly watched many of the participants fall in LOVE with the best sport on dirt.

Alicia EricksonWhen I’m at a rodeo, it’s a job. There are countless hours spent prepping before-hand on how I can use my time to the fullest while interacting with fans, sponsors, athletes, and committees. There are many interviews, and behind the scenes footage that I am looking forward to releasing on our social media in the upcoming months! It’s my goal at the end of an event, for personnel, committees, and everyone I interact with to have felt some benefit from my time at their rodeo, and I think that’s what leaves a lasting impression!

The Reno Rodeo Committee was absolutely incredible to me during my time there, they actually remind me a lot of the Ponoka Stampede, so with that being one of my favourite rodeos in Canada, it wasn’t hard to fall in love with Reno! Thank you to Miss Rodeo Nevada, (Kaely Juzek) & family, who welcomed me into their lovely home, and drove back and forth to events.

When I arrived back at home, I was greeted by a large parcel with many blue velvet boxes just waiting to be opened! Our official jewelry sponsor, Montana Silversmiths, has the most amazing pieces that I can’t wait to incorporate into my lifestyle, and share with you all.

Special Kids RodeoWith new beginnings to a 2021 rodeo season, as there was a year hiatus, I am excited to finally fly the maple leaf banner across Canadian rodeo grounds for the first time as Miss Rodeo Canada in Tee Pee Creek, Alberta! The wait is finally over, I will be able to personally meet all of you, and sign many of my autograph sheets (captured by Leslie Dawn Photography) face-to-face on Canuck soil.

See you all soon, watch for me driving up in my Innisfail Chrysler RAM truck!

Alicia Erickson
Miss Rodeo Canada 2020-21

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Miss Rodeo CanadaI'm calling the month of May the calm before the storm...

as we see athletes legging their horses up, contractors getting stock in order, and rodeo committees working their hardest behind the scenes in hope for a potential 2021 Canadian rodeo season.

The Miss Rodeo Canada organization has been working behind the scenes as well, planning and coordinating with our partners to host a 2021 competition. We are so excited to share that we are going ahead with our regular pageant components, being hosted by the incredible Baymont Inn & Suites Red Deer - more details will be released as they become available!

Our organization sponsors have continued to be nothing but supportive during my two year rein, and Montana Silversmiths always provide the official jewelry of Miss Rodeo Canada. I was so pleased when a large box was dropped off at my front step, to open and find the elegant blue boxes filled to the top. As always, I’ll continue to share the newest pieces, my favourites, and the Montana moments that happen throughout my year on our social!Montana Silversmiths

One of my first events going forward into July is the LaDue Ladies Luncheon, and although it’s going to look a little bit different this year being held virtually, it is bound to bring out the cowgirl spirit in everyone. I was so appreciative to be in the LaDue class of 2020 as one of the scholarship recipients, and put the monetary funds towards paying off my Justice Studies Diploma. I can’t wait to see which driven young women are awarded for the 2021 essay submissions, as the scholarships are such a blessing and help alleviate stress in gaining an education. Tickets for the event can be purchased at https://ladueladieslunch.caAlicia Erickson

Going forward into out the rodeo athletes summer run, I can only think positively, that we can pull together and host some rodeos in the upcoming months. It truly takes an army, and many of us don’t see the hard work and many hours that most (as volunteers) are putting into planning and adapting to the rules set in front of us. Along with rodeo folk being the most dedicated people I know, we can also be very stubborn, and I think those two traits work in our favour sometimes. In sticking to the traditional traits of the western lifestyle, I just know that something great will come out of all these trying times.

Looking forward to potential summer rodeos, and seeing you all very soon!

Alicia Erickson
Miss Rodeo Canada 2020-21

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Rodeo Under the LightsCoast to coast, rodeo to rodeo, and all of the miles and memories in-between.

The role of Miss Rodeo Canada is to be an ambassador for our sponsors, Canadian athletes and stock, our western heritage, and traditional traits that come along with the cowboy lifestyle. I embraced all of the above in April, and will continue living true to the lifestyle that raised me to be the person I am today.

Kissimmee, Florida was my first stop along the trail, for the RAM National Circuit Finals Rodeo. There were 10 Canadian athletes vying for a National Championship. Throughout the 8-10th I represented our country, rode and carried sponsor flags in all four performances, and kept everyone back at home updated with results, interviews, and photos. Steer Wrestler, Scott Guenthner had a great finals, and left Florida as the 2021 RNCFR Champion!

Canadian flag Host homes play such an important role in successful travels throughout your year, and I had the privilege of being hosted by Mark & Laura Kessler, and Miss Rodeo Florida’s (McKenna Andris) family during my time in Florida. They welcome you in with open arms, and I can’t thank them enough for their hospitality. From snorkelling in the middle of the Atlantic, to fishing in my Wrangler & BEX, all things sunshine were experienced.

Up and away, Miss Rodeo Florida and I flew across the United States to meet Miss Rodeo California (Morgan Laughlin). Talk about a days worth of travel, when you have two suit cases overweight, and an unlawfully amount of carry-on luggage. Thank goodness we are rodeo queens, and can completely pack & repack everything in under 5 minutes without missing a flight. (But I’ll let you imagine the amount of stress had), shortly after to run into Bob Tallman, who can make anyones day better!

Wheels were on the ground, and we enjoyed the drive from Livermore CA, to Red Bluff, stopping to hike a morning sunrise of the Golden Gate Bridge. I was ecstatic to take in this rodeo for the first time with Miss Rodeo America by my side, as we both represented our National titles with pride. I met up with my ATB Financial team mate, Zeke Thurston, and was proud to see many Canadian athletes, stock (C5 Rodeo & Calgary Stampede), Pick-Up Men (Gary Rempel), and Contract Personnel (Magic in Motion), during my time there. A highlight would be watching Lakota Bird take the win in the Breakaway Roping for the 100th anniversary of the Red Bluff Round Up. Thank you to James Miller, and the committee for having me!

RNCFRRubber hit the pavement to Nevada, where I flew to Texas and stopped in at the Athens PRCA Rodeo. While there, I chased out stock, mingled with the crowd, and fell in love with the spirit of two little girls watching the rodeo. We all start out with a dream, and the look in their eyes reminded me of myself when I was their age. They loved my Montana Silversmiths jewelry, so I was happy to give them my cuff, to share a piece of my story with them.

A few more miles, and Aria lip-stick shades later, my feet hit the Oklahoma dirt. The Guymon Pioneer Days Rodeo was a fan packed, heritage celebrated, good time. Leading up to the rodeo we did school visits, sponsor visits, as well as I attended a radio and television interview talking about my title, rodeo, and Canadian athletes in the United States. I was even more honoured to have the opportunity to sing the American National anthem as Miss Rodeo Canada during the final Sunday performance.

This month of rodeo, has been the most revitalizing experience that I’ve had in over a year. You see - they say to do what makes you happy and you’ll live an incredible life. I saw rodeo fans, competitors, personnel, and stock doing what simply makes them happy. I saw the fire lit inside of children’s eyes as they clung on to an arena fence, staring, with a longing desire to picture themselves being on that arena ground one day. I saw hope for our rodeo community.

My heart is full, and I hope I can share these rodeo experiences with all of you in Canada in 2021

Alicia Erickson
Miss Rodeo Canada 2021

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Alicia and Janie Johnson Miss Rodeo Canada 2021 Red Bluff Round-Up
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March is one of my favourite months, because the beginning of Spring means calving season.

On the back of a horse, feet planted on the dirt, or arms through the bars of a loading chute, from a young age that is where you could find my working hands. Not growing up on a ranch, I was lucky enough to be “adopted out”. Family friends couldn’t get rid of an eager young Alicia who wanted to learn, grow, and absorb every bit of knowledge possible. I still find myself back at my home roots, offering to help wherever possible.

Down the road - always driving, early March led me to Innisfail Chrysler to work on some new video footage for you all to see. These may include (but are not limited to) towing a truck with a rope and horse, interviewing Adam Glover, and driving away with a 2021 model!

Part of my role as Miss Rodeo Canada is to share my experiences, and be a mentor for up and coming queens. Codi Wilson and I created an “All Things Rodeo Queening” informative online session, for anyone interested in running for the Alberta High School Rodeo Queen program. It was a hit with more than 12 girls, and we can’t wait to continue these sessions with themed educational experiences. Continuing with online sessions, I was greatly humbled to have been asked as a clinician in the Miss Rodeo Idaho clinic. I spoke on both appearance, and dual taught public speaking with Miss Rodeo America via Zoom, to young woman across the USA and even Canada!

A new year means new photographs, and I had to stop in at my favourite hat store to touch up my lid’s for a photoshoot. The first thing Brian did when I walked into Smithbilt Hats was offer me a coffee, not because I was tired (haha), but because they want you to have the best experience each time you walk through those doors. I always feel refreshed after a nice visit, and we had to show off our fedoras for the spring/summer hat fashion coming in hot! I continued my day in Calgary by visiting Mo with YYC Nails, who has been a cherished sponsor for three years now. I tell her that she’s going to be an expert on rodeo by the time she’s done doing my nails.

Preparing for a photoshoot is more complicated than you think. Our program sponsor’s who provide MRC fashion all year long, are the top priority when choosing what to put together for a shoot. Smithbilt Hats, The Aria Studio’s, Wrangler, and Montana Silversmiths are the official looks of Miss Rodeo Canada. Thank you to Leslie Dawn Photography for taking the time, creating, and sharing your love of photography with our program, we can’t wait to show you all the 2021 autograph sheets!

Looking ahead, sharing rodeos stories, and creating new ones in 2021 - see you all soon!

You can continue to follow along with my Weekend Rodeo updates, every Monday morning via Instagram and Facebook. Or you can tune into 840 CFCW to hear the RAM Rodeo Report.

Alicia Erickson
Miss Rodeo Canada 2021

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Smithbilt Hats Alicia Erickson Montana Silversmiths
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Miss Rodeo Canada Alicia EricksonAccording to Balzac Billy we are in for an extra long winter, but we are all used to that because we live in the Great White North, right?

Thank you to the Blue Grass Garden Centre for including me , once again in their virtual GroundHog Day.

February was full of weather changes from (-40) - (+7) degrees celsius, but I was fully covered with winter tires on my Innisfail Dodge truck, and copious amounts of jackets from Wrangler.

Valentine’s Day was extra sweet this year, as it was the one year anniversary with my Innisfail Chrysler Truck. We didn’t go out for supper, nor did I get a bouquet of roses, but he transports me safely to the barn and back - so I guess that will have to be enough!

Since it was a month full of love, I decided to do a giveaway on social media for Random Acts of Kindness Day. Vern McDonald and Gillian Grant with C5 Rodeo were kind enough to supply a swag pack of goodies for my winners, which will be wearing the brand proudly. Vern is a very appreciated sponsor of the Miss Rodeo Canada organization, as well as many other organizations amongst our western community. We will be looking out for C5 stock at upcoming PRCA, and hopefully CPRA rodeos on the Cowboy Channel.

Agriculture is such an important lifestyle to be well informed of, to understand and appreciate the hands that feed us. I am so proud to be a part of a team that advocates for farmers/ranchers all across Alberta - ATB Financial. February 23rd was Canadian Ag Day, and my friend Terry Andryo with ATB made the trip to drop off a locally sourced breakfast box, for my family and I to enjoy! This branch and I have two main things in common, and the second is our passion for the importance of mental health. I am excited to be partnering with ATB Financial in their campaign towards mental health in Alberta, called ATB Up. You can follow the campaign on our social media pages, and visit for more information. Every time you complete or share one of the upcoming challenges with the #ATBUp, it will trigger a $1 donation from ATB, to the Mental Health Foundation (Alberta). I will be releasing my challenge for the campaign on March 8th - stay tuned!

Pink Day for Anti-BullyingPink is a color associated with Valentine’s Day, but it’s also the color of a shirt that represents anti-bullying each February. My pink Shirt Day was spent doing a Zoom presentation with the students of Trochu Valley School, hosting a fun project to recognize the importance of healthy relationships.

San Antonio rodeo finished the month, and our Canadian athletes and stock showed up! With money combined at this one rodeo, Canadians are taking home over $50,000 to maple leaf territory. Kyle Lucas of Carstairs, AB is sitting #1 in the world after his earnings, and Kolby Wanchuk is sitting #2 after winning the Saddle Bronc riding on Calgary’s Tokyo Bubbles!

Great things are coming in 2021, let’s keep moving forward and get back into the rodeo arena.

Alicia Erickson
Miss Rodeo Canada 2021

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Miss Rodeo Canada ATB Financial MRC Sponsor C5 Rodeo
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Miss Rodeo Canada 2021 - Alicia EricksonTake Two!

January 2021 is the first time since the beginning of the Miss Rodeo Canada organization (1955) that the First Woman of Canadian Professional Rodeo has served her reign for two years.”.

With the circumstances that we were given in 2020, I was more than happy to continue on as Miss Rodeo Canada 2021.

The entity of Miss Rodeo Canada would not be able to flourish without program sponsors that have stayed by our side during these uncertain times. Going forward into a new year I would like to express how grateful we are they chose us, and highlight different sponsors throughout each

First off, I would not be able to travel down the road safely without a reliable set of wheels from Adam Glover at Innisfail Chrysler. Smithbilt Hats are not only the official hat sponsor of Miss Rodeo Canada, but add to the wonderful team along with Lyle & Marie Kurtz of CVS Controls LTD. While Cowan Graphics Imaging ties it all together with the perfect exterior wrap to recognize our amazing partners.

If you see any of these wonderful people can you do me a favour?

Shake their hand, give them a smile, and thank them for supporting a program that educates, inspires, and shares rodeos stories all across the world.

Support the businesses that support our lifestyle.

Alicia Erickson
Miss Rodeo Canada 2021

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Miss Rodeo Canada with Innisfail Chrysler

Troy Fischer Silverworks Ram Rodeo
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