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Alicia Erickson - Miss Rodeo Canada 2021
March is one of my favourite months, because the beginning of Spring means calving season.

On the back of a horse, feet planted on the dirt, or arms through the bars of a loading chute, from a young age that is where you could find my working hands. Not growing up on a ranch, I was lucky enough to be “adopted out”. Family friends couldn’t get rid of an eager young Alicia who wanted to learn, grow, and absorb every bit of knowledge possible. I still find myself back at my home roots, offering to help wherever possible.

Down the road - always driving, early March led me to Innisfail Chrysler to work on some new video footage for you all to see. These may include (but are not limited to) towing a truck with a rope and horse, interviewing Adam Glover, and driving away with a 2021 model!

Part of my role as Miss Rodeo Canada is to share my experiences, and be a mentor for up and coming queens. Codi Wilson and I created an “All Things Rodeo Queening” informative online session, for anyone interested in running for the Alberta High School Rodeo Queen program. It was a hit with more than 12 girls, and we can’t wait to continue these sessions with themed educational experiences. Continuing with online sessions, I was greatly humbled to have been asked as a clinician in the Miss Rodeo Idaho clinic. I spoke on both appearance, and dual taught public speaking with Miss Rodeo America via Zoom, to young woman across the USA and even Canada!

A new year means new photographs, and I had to stop in at my favourite hat store to touch up my lid’s for a photoshoot. The first thing Brian did when I walked into Smithbilt Hats was offer me a coffee, not because I was tired (haha), but because they want you to have the best experience each time you walk through those doors. I always feel refreshed after a nice visit, and we had to show off our fedoras for the spring/summer hat fashion coming in hot! I continued my day in Calgary by visiting Mo with YYC Nails, who has been a cherished sponsor for three years now. I tell her that she’s going to be an expert on rodeo by the time she’s done doing my nails.

Preparing for a photoshoot is more complicated than you think. Our program sponsor’s who provide MRC fashion all year long, are the top priority when choosing what to put together for a shoot. Smithbilt Hats, The Aria Studio’s, Wrangler, and Montana Silversmiths are the official looks of Miss Rodeo Canada. Thank you to Leslie Dawn Photography for taking the time, creating, and sharing your love of photography with our program, we can’t wait to show you all the 2021 autograph sheets!

Looking ahead, sharing rodeos stories, and creating new ones in 2021 - see you all soon!

You can continue to follow along with my Weekend Rodeo updates, every Monday morning via Instagram and Facebook. Or you can tune into 840 CFCW to hear the RAM Rodeo Report.

Alicia Erickson
Miss Rodeo Canada 2021

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Smithbilt Hats Alicia Erickson Montana Silversmiths
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Miss Rodeo Canada Alicia EricksonAccording to Balzac Billy we are in for an extra long winter, but we are all used to that because we live in the Great White North, right?

Thank you to the Blue Grass Garden Centre for including me , once again in their virtual GroundHog Day.

February was full of weather changes from (-40) - (+7) degrees celsius, but I was fully covered with winter tires on my Innisfail Dodge truck, and copious amounts of jackets from Wrangler.

Valentine’s Day was extra sweet this year, as it was the one year anniversary with my Innisfail Chrysler Truck. We didn’t go out for supper, nor did I get a bouquet of roses, but he transports me safely to the barn and back - so I guess that will have to be enough!

Since it was a month full of love, I decided to do a giveaway on social media for Random Acts of Kindness Day. Vern McDonald and Gillian Grant with C5 Rodeo were kind enough to supply a swag pack of goodies for my winners, which will be wearing the brand proudly. Vern is a very appreciated sponsor of the Miss Rodeo Canada organization, as well as many other organizations amongst our western community. We will be looking out for C5 stock at upcoming PRCA, and hopefully CPRA rodeos on the Cowboy Channel.

Agriculture is such an important lifestyle to be well informed of, to understand and appreciate the hands that feed us. I am so proud to be a part of a team that advocates for farmers/ranchers all across Alberta - ATB Financial. February 23rd was Canadian Ag Day, and my friend Terry Andryo with ATB made the trip to drop off a locally sourced breakfast box, for my family and I to enjoy! This branch and I have two main things in common, and the second is our passion for the importance of mental health. I am excited to be partnering with ATB Financial in their campaign towards mental health in Alberta, called ATB Up. You can follow the campaign on our social media pages, and visit for more information. Every time you complete or share one of the upcoming challenges with the #ATBUp, it will trigger a $1 donation from ATB, to the Mental Health Foundation (Alberta). I will be releasing my challenge for the campaign on March 8th - stay tuned!

Pink Day for Anti-BullyingPink is a color associated with Valentine’s Day, but it’s also the color of a shirt that represents anti-bullying each February. My pink Shirt Day was spent doing a Zoom presentation with the students of Trochu Valley School, hosting a fun project to recognize the importance of healthy relationships.

San Antonio rodeo finished the month, and our Canadian athletes and stock showed up! With money combined at this one rodeo, Canadians are taking home over $50,000 to maple leaf territory. Kyle Lucas of Carstairs, AB is sitting #1 in the world after his earnings, and Kolby Wanchuk is sitting #2 after winning the Saddle Bronc riding on Calgary’s Tokyo Bubbles!

Great things are coming in 2021, let’s keep moving forward and get back into the rodeo arena.

Alicia Erickson
Miss Rodeo Canada 2021

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Miss Rodeo Canada ATB Financial MRC Sponsor C5 Rodeo
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Miss Rodeo Canada 2021 - Alicia EricksonTake Two!

January 2021 is the first time since the beginning of the Miss Rodeo Canada organization (1955) that the First Woman of Canadian Professional Rodeo has served her reign for two years.”.

With the circumstances that we were given in 2020, I was more than happy to continue on as Miss Rodeo Canada 2021.

The entity of Miss Rodeo Canada would not be able to flourish without program sponsors that have stayed by our side during these uncertain times. Going forward into a new year I would like to express how grateful we are they chose us, and highlight different sponsors throughout each

First off, I would not be able to travel down the road safely without a reliable set of wheels from Adam Glover at Innisfail Chrysler. Smithbilt Hats are not only the official hat sponsor of Miss Rodeo Canada, but add to the wonderful team along with Lyle & Marie Kurtz of CVS Controls LTD. While Cowan Graphics Imaging ties it all together with the perfect exterior wrap to recognize our amazing partners.

If you see any of these wonderful people can you do me a favour?

Shake their hand, give them a smile, and thank them for supporting a program that educates, inspires, and shares rodeos stories all across the world.

Support the businesses that support our lifestyle.

Alicia Erickson
Miss Rodeo Canada 2021

* click images to enlarge

Miss Rodeo Canada with Innisfail Chrysler

Troy Fischer Silverworks Ram Rodeo
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