May 21, 2026 I Airdrie, AB – The Canadian Professional Rodeo Association (CPRA) is pleased to announce Massey Ferguson® as its title sponsor for 2026, with Fendt® joining as a supporting sponsor, representing two leading global brands in the AGCO portfolio.
The 2026 Massey Ferguson Pro Rodeo Tour gets underway May 21–23 at the returning Red Deer Pro Rodeo and Buffalo Lake Métis Settlement Pro Rodeo May 22-24.
“We’re excited to welcome Massey Ferguson as the official title sponsor of the Pro Rodeo Tour, with Fendt joining as a featured partner throughout the season,” said Denny Phipps, Chief Executive Officer, CPRA. “Massey Ferguson and Fendt each bring something distinct to this partnership—Massey Ferguson with its long-standing commitment to hardworking producers and rural communities, and Fendt with its reputation for innovation and advanced precision in modern agriculture. Together, they reflect the full span of values and people at the heart of the rodeo community.”
“With more than 50 years of rodeo history in North America, partnering with the CPRA was a natural fit for Massey Ferguson,” said Zack Radermacher, Senior Marketing Manager, Massey Ferguson. “We take pride in building straightforward, dependable equipment that helps farmers get the job done right—much like the pride these athletes and communities take in the hard work and dedication they bring to their local rodeos.”
The CPRA’s Massey Ferguson Pro Rodeo Tour features 13 high-profile, competitive rodeos and the Pro Tour Finale in Armstrong, British Columbia. Collectively, these events offer rodeo athletes more than $3 million in total prize money.
Along with Red Deer and Gateway to the North Pro Rodeo (Buffalo Lake), the Tour includes the Grande Prairie Stompede, Lea Park Rodeo, Wainwright Stampede, Sundre Pro Rodeo, Ponoka Stampede, Williams Lake Stampede, Teepee Creek Stampede, Strathmore Stampede, Manitoba Stampede and Exhibition (Morris), Dawson Creek Exhibition and Stampede, La Crete’s Field of Dreams Stampede and the Massey Ferguson Pro Tour Finale at Armstrong, BC’s IPE & Stampede in early September.
Whether farming or rodeo, Massey Ferguson and Fendt represent a way of life built on grit, pride and performance—making this multi-brand partnership a natural fit for the CPRA and its fans.
For a full list of participating rodeos, event dates and additional Pro Rodeo Tour details, visit www.RodeoCanada.com.
-30-
About Massey Ferguson
Massey Ferguson, a worldwide brand of AGCO (NYSE: AGCO), is a global leader in agricultural equipment with more than 175 years of heritage supporting farmers across the world. Known for its straightforward, dependable, and farmer‑first approach, Massey Ferguson delivers a full line of tractors, combines, hay and forage tools engineered to provide practical innovation and exceptional value. With a network of more than 500 dealer relationships across North America, Massey Ferguson ensures farmers have reliable access to knowledgeable support, expert service and the equipment solutions they need to maximize productivity. For more information, visit www.masseyferguson.com.
About FENDT
Fendt is AGCO Corporation’s premium high-tech brand, serving customers who demand the highest standards in performance, innovation, and quality. Fendt tractors, planters, combines, and application equipment are engineered with advanced technology to help farmers maximize efficiency, productivity, and profitability. With a focus on resource-conscious solutions, Fendt empowers farmers around the world to operate more sustainably. For more information, visit www.fendt.com/us or follow Fendt on Twitter (@Fendt_NA), Facebook (@FendtNorthAmerica), YouTube (@ www.youtube.com/@FendtNorthAmerica) and Instagram (www.instagram.com/Fendt_north_america ).
About CPRA
The Canadian Professional Rodeo Association (CPRA) with headquarters in Airdrie, Alberta is the official sanctioning body for Professional Rodeo in Canada. The CPRA approves 60+ events annually with a total payout just shy of $8 million. The organization oversees the Massey Ferguson Pro Tour Finale September 2-5 in Armstrong, BC, holds their premiere event–the Canadian Finals Rodeo (CFR)–at Rogers Place in Edmonton, AB October 7-10 and sanctions the Maple Leaf Circuit Finals November 25-28 as part of Canadian Western Agribition in Regina, SK. For details, please see www.RodeoCanada.com or follow Pro Rodeo Canada on Instagram @prorodeocanada_cpra; Facebook @prorodeocanadaofficial or You Tube @RodeoCanada