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Contact Marlene Waghelstein at 403 998-7818 or email Marlene at

CINCH - The Official Jean and Shirt of the CPRA

Cinch Jeans & ShirtsWith a motto designated to “Lead, Don’t Follow”, Cinch will lead the way this year as the Association’s Official Jean and Shirt, and with their support, will assist the CPRA in pursuing the goal of improving the sport of rodeo for members, fans and the sponsors that share the same core values while raising awareness of their brand in Canada.

Cinch first joined the CPRA in 2014 as the title sponsor of what has grown to be the Pro Rodeo Canada Series Final and says after working with the CPRA, they decided to increase their support for the association.

“As we grew to know the CPRA leadership and contestants better, our Canadian customer base also grew and we thought it only natural to expand our partnership,” said Meg Scales, Cinch Sponsorship Manager.

About Cinch
Since 1996, the Cinch Clothing brand has been creating quality jeans and shirts for both in and out of the arena. Some of the best athletes from the rodeo, bull riding and equine performance circles love Cinch jeans and shirts because of the quality fit and the authentic western look.  From collared shirts with short sleeves or long sleeves to outerwear and athletic gear to fashion-forward western jeans, the Cinch brand puts fit and styling first. Whether fashion basics or premium styles, the designs and reputation of Cinch Jeans make Cinch Clothing the number one choice for those who live and breathe the western way of life.  Visit CINCH online at

RAM- The Official Vehicle of the CPRA
Ram Trucks CanadaFor 34 years, Ram Trucks and Ram Rodeo are proud to be the official vehicle of the CPRA. In addition to sponsoring CPRA rodeo, Ram is also the official vehicle of the Canadian Finals Rodeo. Winners of the CFR will receive $15,000 vouchers towards the purchase of a new Ram Truck.

Back On TrackBack on Track Canada started operation in Canada in 2009. Building on
their early success in the therapeutic horse industry, Back On Track uses
its State of the Art Welltex therapeutic fabric to create horse, dog and
human therapeutic clothing across Canada.


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