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Contact National Director of Sales, Shannon McCarthy at (403) 966-4938

CINCH – The Official Jean and Shirt of the CPRA

Cinch Jeans & ShirtsWith a motto designated to “Lead, Don’t Follow”, Cinch will lead the way this year as the Association’s Official Jean and Shirt, and with their support, will assist the CPRA in pursuing the goal of improving the sport of rodeo for members, fans and the sponsors that share the same core values while raising awareness of their brand in Canada.

Cinch first joined the CPRA in 2014 as the title sponsor of what has grown to be the Pro Rodeo Canada Series Final and says after working with the CPRA, they decided to increase their support for the association.

“As we grew to know the CPRA leadership and contestants better, our Canadian customer base also grew and we thought it only natural to expand our partnership,” said Meg Scales, Cinch Sponsorship Manager.

About Cinch
Since 1996, the Cinch Clothing brand has been creating quality jeans and shirts for both in and out of the arena.   Some of the best athletes from the rodeo, bull riding and equine performance circles love Cinch jeans and shirts because of the quality fit and the authentic western look.  From collared shirts with short sleeves or long sleeves to outerwear and athletic gear to fashion-forward western jeans, the Cinch brand puts fit and styling first. Whether fashion basics or premium styles, the designs and reputation of Cinch Jeans make Cinch Clothing the number one choice for those who live and breathe the western way of life.  Visit CINCH online at


IHGThe Canadian Professional Rodeo Association (CPRA) has partnered with the InterContinental Hotels Group® (IHG) as the Official Hotel of the CPRA. Fans and Members officially have a quality hotel group to call home when they are on the CPRA trail with benefits like fan giveaways, Canadian Champion prize packages, and a partnership with the CPRA Rodeo Officials program.

The InterContinental Hotels Group’s brand portfolio includes popular hotel brands like: Holiday Inn® Hotels & Resorts, Staybridge Suites®, Holiday Inn Express®, Crowe Plaza® Hotels & Resorts and others. Yola Marshall, IHG’s Director of Commercial Delivery Canada, says that IHG is thrilled to create a mutually beneficial partnership with the rodeo association.

“We are very enthusiastic about partnering with CPRA and are looking to raise the profile of IHG Canada while supporting the Association,” said Marshall, “We want to be a trusted partner, with 72 hotels across Alberta, British Columbia, Manitoba, and Saskatchewan – all within the areas of the rodeo circuits.”

About InterContinental Hotels Group
IHG® (InterContinental Hotels Group) is a global organization with a broad portfolio of hotel brands, including InterContinental® Hotels & Resorts, Kimpton® Hotels & Restaurants, HUALUXE® Hotels and Resorts, Crowne Plaza® Hotels & Resorts, Hotel Indigo®, EVEN™ Hotels, Holiday Inn® Hotels & Resorts, Holiday Inn Express®, Staybridge Suites® and Candlewood Suites®. IHG franchises, leases, manages or owns more than 5,000 hotels and 744,000 guest rooms in nearly 100 countries, with more than 1,300 hotels in its development pipeline. IHG also manages IHG® Rewards Club, the world’s first and largest hotel loyalty program with more than 92 million members worldwide.  InterContinental Hotels Group PLC is the Group’s holding company and is incorporated in Great Britain and registered in England and Wales. More than 350,000 people work across IHG’s hotels and corporate offices globally.

Visit for hotel information and reservations and for more on IHG Rewards Club. For our latest news, visit: and follow us on social media at:, and

SHARPEDGEThe Official Equine Supplement of the CPRA

SharpEdge Equine SupplementsThe Canadian Professional Rodeo Association (CPRA) has partnered with SharpEdge Equine Supplements to become the official Equine Supplement of the Association. The British Columbia based company proudly sponsors multiple CPRA competitors and has moved as well to an association level to provide all members with discounts on their products as well as awarding product to the 2016 Canadian Champions.

SharpEdge offers the highest quality all natural herbal supplements that are affordable, easy to feed, compatible with other products, and most importantly work and work quickly. SharpEdge supplements are custom blended by hand, made to order, and can be tailored specifically to each individual horse. The company does not process or refine any of the ingredients in their supplements into powders or liquids, they simply combine specific herbs, vegetables, and fruits together to create supplements that work and you can actually see in the palm of your hand.

SharpEdge Owner, Melissa Genberg says she’s already seen the benefits the company’s products have provided for those competitors they’ve personally supported, and are enthusiastic about bringing their product to the entire association.

“With the success of team SharpEdge this year, our product is proving to be very beneficial to the performance of our team members and their equine athletes. We feel that other CPRA members could benefit from using SharpEdge just like our team. Our products are researched and developed to help the competitive horses that are on the rodeo circuit today,” said Genberg.

In a sport as varied as rodeo, Genberg says she understands that there are diverse performance needs for horses in each rodeo event, and that her company and it’s products can support each of those needs.

“We want all CPRA members to know we're are available for one on one consultations and can develop customized formulas and feeding programs tailored specifically for their equine athletes,” said Genberg, “I take great pride producing each of our products with the goal of providing the highest quality and performance possible at a reasonable price.”


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